Product Marketing

  • full time
  • 5+ years
  • Tel Aviv - Center

Job Description:

For a software company developing personal health platforms using big data analysis, with offices in the center.
Full ownership and responsibility to Initiate, Plan and Implement the company’s marketing strategy for our product features delivered to our global customers
Responsibilities
Conduct market research, product-market fit and user journeys research
Develop and execute product marketing strategy based on the company’s overall marketing strategy to enhance product adoption and user acquisition
Create and develop user onboarding and other product materials
Develop and create B2B2C Customers and Partners` marketing materials (B2B and D2C)
Build and maintain a customer base reference using leading use cases and actual customer’s case studies

Category:

Marketing

Job Qualifications:

Minimum of 5 years in marketing roles in B2B2C companies
Previous experience in one of the following domains: Healthcare, Pharma, Medical Device, Digital Health – a must
Previous experience in a Product Marketing role in a Software / SaaS company
Proven Experience in creation of playbooks, manuals, user journey analysis and materials, Product Demos, Presentations, video tutorials, product features announcements
User acquisition campaigns management with solid ROI (B2B/B2C) - an advantage
Social Media accounts management and campaigns - an advantage
Bachelor/Masters Degree in life science studies - an advantage
Bachelor/Masters Degree in Business Administration / Marketing - an advantage

Company Occupation:

High Tech

Company Size:

Small (0 - 50)

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